Webmasters who own PBNs engage in covert activity. They must conceal their network from prying eyes. Consequently, they prevent bots from brands like Ahrefs and Majestic from crawling their sites. This way, their customers competitors can`t see what they`re doing.
It`s all pretty clever, nevertheless the clients of those PBN owners put a great deal of faith in their ability to cover their tracks. If, for whatever reason, those tracks aren`t covered perfectly, then those PBNs may get discovered and all of their backlinks is going to be worthless. Remember as well that the way that PBN owners block bots from crawling their internet site is simply by updating the robots.txt file. But there`s no written law that says any organization must obey what`s within the robots.txt file!
Worse, bots are able to see what`s in the robots.txt file. If it appears like the site is blocking lots of bots from crawling, that may in as well as itself be a sign to Google that the site is shady. If Google does determine that this site is link-spam haven, then expect the backlinks on the site to be worthless.
People who own PBNs aren`t running a charity. You`re going to need to buy buy backlinks. How much do you want to pay? That depends on the reputation of the PBN owner and if you`ve got both hands over a discount code. Generally, anticipate to spend a couple of hundred bucks for approximately 1 to 5 backlinks. Each backlink should come coming from a different domain on the PBN.
In exchange for the amount of money, you`ll frequently get simply no evidence that the links you purchased are live anywhere. Why? Remember, PBN owners hide their sites. So instead of getting a list of pages with backlinks, you`ll just get a list of domains that include your links with TF/CF info for each domain.
One more reason to use PBNs and buying backlinks: it`s frequently the case that they`re run by a single person who may have very little leisure time. As a result, the PBN webmaster creates content for you by simply spinning existing content on the web. If you`re unfamiliar with the thought of spinning, it`s wherein some blackhat enthusiasts take content that`s already on the web and use software to paraphrase it. That`s the way they avoid duplicate content penalties.
The problem is that spinning software isn`t anywhere near perfect. It`s frequently the case that spun content looks like something written by a child in Kindergarten. If Google detects poor grammar inside the article that links returning to your website, it is possible to bet it is going to devalue the hyperlink. When that takes place, you won`t get anything for the money you spent.
Webmasters who host PBNs are also notorious for using shortform content. A backlink you purchase will often end up in a post that merely has about 300-350 words. In other words, PBN owners do exactly enough to help you get a little bit of link juice. That doesn`t look authentic, plus it probably isn`t planning to fool Google for considerably longer. Remember that you`ll rdvenf significantly better SEO benefits with longform content, which is rarely offered when you purchase backlinks.
We`ve already highlighted several ways that Google can determine if you are buying backlinks. First, it can check if the web site is wanting to pay for its tracks digitally. Second, it may get on the spun content.
There are more methods Google knows, though. For instance, a number of your backlinks might not be relevant. Should you pay for a backlink on a website that deals with pets and it points in your site that`s information on auto repair, Google`s algorithm will notice that. The backlink won`t appear right.
Also, in the event you go cheap and purchase backlinks from low-quality websites, Google will quickly determine that they`re probably spam. Moreover, you can be assured that this folks at Google are monitoring the black hat sites to discover people selling backlinks. If you can find a vendor that`s selling backlinks, so can Google.