Video email is actually a more effective way of reaching potential customers, of promoting your products, services or events. The usage of streaming video ads via emails brings lots of advantages over text/image based emails. A streaming video is an excellent solution with great impact on the viewer. It combines the main advantages of “classic” TV ads with the Internet’s most important characteristic, interactivity.
In other words, a video is more attractive to the viewer, who subsequently grows more responsive to what you must offer. Video e-mail marketing is currently more economical than regular HTML emails, TV ads or web advertising, because, on the one hand, it’s now more affordable to generate and distribute, and on the contrary, it makes customer targeting much easier too.
Video Email definition – When we would define embed video in email, it will be being a rich media advertising tool utilized by progressive organizations in order to promote products and services, by utilizing short, catchy, informative ads, with the goal of raising awareness to the viewer about the promoted products/services and drawing them into buying the above-mentioned products/services.
Characteristics of Video E-mail Marketing – It is common knowledge that today people consume videos in escalating numbers, with online (PC,iPhone,iPad and Smarphones) outstripping the TV. Details are delivered on-demand as well as at a higher rate via video than through images.
The key advantage that videos in e-mail marketing has within the traditional, text/image format approach is the fact that videos can arrive at the point much faster and consume less time in the viewer. Rather than being forced to read a page of text, attempting to “hit” the message that you’re actually attempting to deliver, it is possible to provide the same message in a smaller timeframe in a more rich and rewarding manner.
Advantages of Email Video Marketing – If you choose to use video emails in your marketing campaigns then you could capture the viewers attention easier and deliver your message to prospects faster than simple text/images.
A youtube video ad can contain information, offers, invitations, membership reminders or a product launch. Put in a personalized message, a voiceover or music and you will definitely have your viewers attention for the first time. By making use of videos, the potential customer can relate more to your company as well as what you’re promoting. To reduce cost, you can take quality royalty free nbefmd templates or footage, and through adding images, text plus your logo, the result is really a powerful yet cheap branded ad.
Today’s technology offers you the opportunity to send a relevant video in email, stream your videos on a video website landing page without eating increase your bandwidth, then track traffic and analyze results. Look at the impact that video emailing have versus HTML e-mail marketing. Pick a emailing service that can let you know how and when your videos were played, the number of viewers clicked and visited your website after watching your ad, what number of these visits changed into sales, and so forth.
Why not also stream your video ad on your own websites homepage. It’s like handing out a business card. Video will end up an extremely important sales and promotional tool, so ensure it is visible. Find a solution provider that will combine video emails with video streaming to your site.