I know the thought of video email is quite new. Imagine receiving a birthday video email, information about a property you had been seeking, or advanced notice of a new car model with a video of it within the email. Certainly providing links to videos on emails is becoming common, and lots of marketers do that. So just why not take the next step?
What You Are Able and Cannot Do. First, today, video email apps inside an email is not possible. 1 day it could happen, but at this time email servers don’t have the necessary software for this particular. What this means is text links or graphics. Research suggests that employing a graphical representation of your video then providing a direct link to the video email is the best way to achieve video emailing today.
The Case For Video Emails. In an article by Mark Brownlow, “Video email: current practices”, he discusses the investigation on video emailing. There are a few interesting statistics. Taking a look at this statistic, it is actually obvious that video is currently acceptable to many internet viewers. “In accordance with comScore, US Web users viewed 14.8 billion online videos in January, with YouTube alone scoring over 100 million unique viewers because same period”. Finally video has arrived of age, and we are all conditioned to use it.
Comparing emails with or without a youtube video link, “If not linking to video his click through rate is between 20-27%…when linking to online video it’s consistently between 51-65%” Anna Yeaman. We understand which a video link receives a better open rate when compared to a simple text message.
Having an image within the email, views are 5-10 times as numerous! Campaign Monitor reported that: “the screen grab was clicked on greater than 5 times as often because the text link.” Mark Brownlow says of his very own email campaigns, “Within my own newsletters, a youtube video image attracts between two and 10 times the clicks that this accompanying text link gets”. Do you have this? In case you have a properly constructed image within your email, 5-ten times more and more people will click on the link and consider your video. Should you be in sales, information dissemination, advertising what might you pay to get 5-ten times more people view your message?
We are all familiar with text links pointing to videos. These are generally common in emails now. The process would be that the link is generally a number of numbers a meaningless symbols rather than very sexy! The writer puts a catchy headline within to entice you to click. Now you get about double click through rates whenever you direct your emails to some video, so it will be pretty good in comparison to sending these to a text blog entry for instance.
A Video thumbnail is the place you obtain a picture to click so that you can take part in the video email. A very well produced image appears like a play button. Once you click on the image it opens up a browser and plays the e-mail seamlessly. When using a youtube video thumbnail similar to this, the investigation suggests a 5-ten times better response when compared to a standard text link! This really is huge.
It is really not intrusive, when you only view the video in the event you click on the link. We know this can be the easiest method to use video email at this time, and also the research backs us up. Compared to an e-mail with a simple text link to a blog post, you are likely to visit a 10-20 times greater open rate. This is phenomenal VIDEO In The EMAIL
There is an email company or two around since sends a message using a video within it. While this seems great, imagine receiving 20 emails and every time you click one a video starts paying! I think this can be intrusive, and several will probably get angry at invasion with their personal space. As well, with most of them you require special software or plug ins to look at them.
Due to this in your face aspect, I would recommend that the best type of video email now and in to the future will be the thumbnail version, where with all the click of any mouse an exceptional video plays seamlessly.
What Video Email Service In Case You Use? I do believe by now you may understand why I am just so excited by the thought of video email. It really is exciting, new and I believe in exactly the same space as TV was if it first appeared. Right now video emails are swsipc that common. What this means is sending a note in this way is very very likely to get opened. As people be a little more knowledgeable about the technology, expect even better reaction to video emails, and reduced openings of more traditional text links.
Video Email is the new emerging technology in video. Right now you may capitalize from this new wave. Television employed to get tremendous response using their ads in the event it first started. This is also true of video email at this time. In future years in the event it becomes more common, the results will probably diminish, why not take advantage of it at this time.