The majority of us within the wholesale and retail fashion industry see those waves in our product sales charts with the summer usually being in the valley. Well here is something flying under the radar which you don’t wish to inform your competition about. Wholesale hats are picking up steam this summer and also have been on a steady rise.
Within the wholesale business we percieve trends developing because retailers nationwide start increasing orders in certain accessories. This may be a fad or it may be a trend and trends are important to us since they are long-term. Fads certainly are a flash in the pan-usually good for one season-but trends develop with small movements which come together for wide acceptance and rise and fall over a long period, normally a decade.
Well bulk hats seem to be undergoing this trend development. 36 months ago cowboy hats became a fashion statement and created to a frenzy level. They’ve return to earth just a little, but they are still a very good item with increased wholesale cowboy hats shipping than some other hat category.
Next over the past few seasons the runways showed models wearing a lot more hats. By the spring preview shows for 2008, it became this kind of statement that just about any fashion reporter had to notice and comment on it.
Hollywood and the music world can also be in the act with celebrities and performers more than ever decked in hats-way over we saw 2 yrs ago. They create a huge impression on the young who are after the style of the stars.
Fashion magazines are giving hats more coverage also-sometimes an entire page on specific hats likes fedoras. Even ads are onboard with models wearing hats.
All this is building into something far greater than a summer fad. A trend is building that may maintain for the upcoming a long period. So now is the time to begin staking from the ground since the “hat place” in the area and summer is enough time to start because hats peak in summer to help fill out the valley on your own sales chart.
Maybe hats are unfamiliar with you so you must know which wholesale hats to purchase. Let’s begin with the wholesale hats which can be at the top of their game today. Over the summer nothing beats wide brims and cowboy hats. Both of these hat categories will account for more than 60% from the casual hat business. Thank Ralph Lauren for promoting gorgeous wide brim hats on the spring runways. Five inch rims are good, but super-widebrims (6 inches or maybe more) would be the statement fashion magazines are hyping and also the Kentucky Derby saw oodles of them gracing the celebrities. These hats flatter a look a lot, women almost forget about the sun protection the hats provide. Natural is better, but colors are too good to disregard-especially white, ivory, and black.
Now for the American icon-the cowboy hat. Don’t write the obituary on these super-cool hats that add character and individualism to a look with all the simple addition of any hat. Natural or distressed straws in shapeable cowboy hats with rolled brims do best. The number of celebrities have we seen in that seem to be? Celebrities actually kicked from the cowboy hat craze with Britney and J-Lo arriving in straw rolled brims and then everyone had to have one. The range of cowboy hats has so many options that there is a thing jbocge everyone, but adolescents would be the biggest market. Don’t be worried about cowboy hats. They are just like the pink bunny which simply keeps going and going.
For shops serving teenagers, fedoras and newsboys certainly are a must. Very little sun protection here-but a bunch of personality. Fedoras and newsboys are celebrity favorites with TV and magazines providing them with gobs of exposure. Wholesale hats shipping this year include lots of newsboys during the summer time bright colors of yellow, orange, and apple green. Basics like white and black will also be good as well as patterns of pinstripes and polka dots. Fedoras are a little bit more toned down with white, brown, and black the most effective.
Other casual hats will also be good like kettle shapes with an upturned brim and those Gone-with-the-Wind looks in braid-and-sewn straw, however the four key hats we focused on catch 75% or more of wholesale hats which can be selling so concentrate on them first. Please keep this, well…under your hat…so that all our competition doesn’t understand what we’re up to.